“We saw the potential to bring these things together in a marketing suite – to combine social marketing, search marketing, and publicity,” Vocus EVP and COO Bill Wagner told DemandGen Report. “If you ...

Triggered Messages: Launch communications based on a date, such as a birthday or an anniversary. A/B Split Testing: Test a message’s effectiveness with an audience. It also features dual message ...

Software vendor Vocus is out with the next generation of its cloud-based marketing and publicity suite, Vocus Marketing. Targeted at medium-sized businesses, the update adds mobile landing pages, ...

Vocus Inc, a provider of cloud-based marketing and public relations software, said it would be bought by private equity firm GTCR Valor Merger Sub Inc for about $446.5 million. GTCR will offer $18 per ...