In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be detrimental to ad group performance. Using the example of ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

Marketers often focus on the various components that make up direct mail pieces—graphics, copy, choice of mailer and the like—and ignore the grittier details of campaign tracking. However, it is this ...

Search marketers can use split A/B tests to help choose between specific ad copy and keywords, landing page designs and information-capture forms, among other factors. But the results are only as good ...

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors ...

Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, ...

I first began to hear about split or A/B testing where they are most used, through online marketing tools like Leadpages and Mailchimp. If you’re unfamiliar with the term, Wikipedia defines it most ...

It's nice to have many people visit your Web site. It's even better when people don't just come to your site, but also enjoy your content. But, best of all is when visitors to your site do what you ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

While channel surfing a while back, I came across the “National Dog Show,” a TV program where dogs of all shapes and sizes are paraded around by their handlers, and then poked and prodded by judges ...