Add Yahoo as a preferred source to see more of our stories on Google. So when we got the invitation to head over to AP House to see the entirely 2024 collection (minus one watch that was about to drop ...

As the Swiss giant returns to the Watches and Wonders fray, we should've guessed AP would have a surprise up its sleeve. A ...

This blows away most clothing brand collections. An entire market exists around the promotional goods that luxury watch brands distribute to customers and dealers, consisting mostly of trinkets, small ...

The jumping hour or “ticket window” watch emerged almost suddenly as a hot trend last year. Louis Vuitton gave us the Tambour Convergence, followed by Cartier’s Tank à Guichets, Bremont’s Terra Nova, ...

Can a watch be too iconic? Believe it or not, it’s a question more than one Swiss luxury house has had to ask itself over the past decade. Patek Philippe discontinued a version of its sporty Nautilus, ...

Shai Gilgeous-Alexander became an Audemars Piguet Friend of the Brand, showcasing luxury watches. He links his evolving style and excitement about outfits to strong basketball performances. SGA gifted ...

Manhattan’s chi-chi Meatpacking District has rapidly gone all the way upscale in the past five years, trading cocaine-fueled dance clubs for Michelin-star restaurants and edgy art galleries for Gucci.