Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on linear TV, it’s ...

The just-published report -- the first in a planned series of ongoing studies -- also finds there is no rule of thumb for ...

Eliminate wasted ad spend Fix the frequency problem Break down platform silos Improve viewer experience (and brand perception ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

It’s not your imagination – ad repetition is getting worse on streaming. One big reason why is that many agencies use multiple demand-side platforms with different specialties. And as more streaming ...

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...

Advertising during the Indian Premier League continues to rely heavily on linear television, but high-frequency exposure may ...

Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: ...