BALTIMORE, Md. -- A newly released consumer survey of 3,000 grocery shoppers indicates that advertising inserts draw a large majority of shopper readership and usage, whereas consumer loyalty card ...

The new Customer Focus 2004: Grocery study by Vertis, reveals that 71 percent of female chief grocery shoppers (those responsible for 60% or more of household grocery shopping) who read advertising ...

JEFFERSON CITY, MO—The inclusion of advertising inserts with license plate renewal notices in the state of Missouri may stop after the state senate voted for an amendment that would disallow the ...

In a deal that underscores new realities in the publishing business, the Los Angeles Newspaper Group is joining up with the nation’s leading direct marketing company to distribute a combined package ...

Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications. Twenty-seven ...