In its latest quarterly financial results, Google yet again saw a decline in the money it charges advertisers every time someone clicks on an ad, a.k.a cost-per-click. It's the end of Google's ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Meta is facing a reckoning over how much of its business depends on advertising that looks legitimate but leads users into fraud, financial loss, and medical harm. Internal documents, regulatory ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

Some advertisers have reported that their ads have been disapproved by the platform as a result of the ongoing issue. Google Ads has confirmed it is experiencing a technical issue impacting a ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

YouTube's video platform is reportedly causing issues for people with ad block, but the problems seem restricted to one browser: Opera GX. Users claim that even with ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

Facebook's stock is continuing to fall in its second week on the market, now trading around the $30 mark, and all because of the social network's own stubbornness. Throughout its whole IPO ordeal, ...

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...