Add Yahoo as a preferred source to see more of our stories on Google. Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. What does science tell us about the key to effective advertising ...

YouTube ads have gotten way out of hand in recent years, but despite that, ads are still necessary to handle the costs of running the world’s largest video platform, and paying the millions of ...

YouTube appears to be testing a mobile livestream ad format that plays in a dedicated space below the video window, replacing the live chat area. This change allows users to keep watching live content ...

OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.

You might soon see unskippable ads on Instagram. The Instagram app, owned by Meta, has introduced a new ad feature aimed at curbing excessive browsing, but it may not be well-received by users. Dubbed ...

In March, ad-marketing research company System1 debuted a new product called Test Your Audio that was billed as a tool to help advertisers determine the short- and long-term commercial impact of audio ...

The pilot launched on February 9, 2026, having been delayed three days from its original start date. OpenAI confirmed that ads are visible to logged-in adult users on the free tier and the ...