Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most “helpful” and what types of ads they ...

We’ve spent millions of dollars running ads for brands like Outschool, Imperfect Produce and Microsoft. At Demand Curve, we’ve worked with over 500 startups, meticulously documenting growth tactics ...

Co-Founder & CEO at HawkSEM, helping brands "crush it" through ROI-focused, results-driven digital marketing programs for over 12 years. It was Lil Wayne who once said, “Real Gs move in silence like ...

Internet advertising has many advantages in terms of cost-effectiveness. Additionally, Internet advertising is much more targeted; its effectiveness can be tailored through the use of keywords ...

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can ...

Found this over on MashableThe study (embedded below) tested seven different types of ads on two different publisher websites, Facebook and Allrecipes. The ad types evaluated were: banner ads, ...

The Twitter feed is about to become more cluttered. In addition to its familiar promoted tweets, trends and accounts, the company is exhibiting up to 15 new ad formats to media buyers, poised to roll ...

Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...