A series of developments over the past week have given rise to a narrative that mobile ad blocking represents a large new threat to publisher revenues. Two mobile ad-blocking products had their debut: ...
Adblock Plus' big announcement that it is going to start selling ads with the launch of its first ad exchange didn't exactly get off to a good start — with Google and AppNexus publicly denouncing the ...
On Tuesday, Facebook announced it will begin showing ads in desktop browsers “for people who currently use ad blocking software.” Adblock Plus, the most popular ad blocking tool with over 500 million ...
Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...
The growing popularity of ad-blocking services like Adblock Plus is a serious concern for sites that rely on ad revenue to survive. Take the New York Times, for example. It recently started presenting ...
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Site ads are a nuisance, we all know that. Some of them are obnoxious in the extreme, such as videos that autoplay without your approval. This has given rise to advertising blockers, most notably ...
NEW YORK — Internet users who install ad-blocking software to escape annoying advertisements may actually be seeing more problematic content than people who browse without any protection at all.