Unilever said it pulled AdeZ because of a lack of interest and the outlay required to raise awareness. Basically, people didn't get it. Fruit juice combined with soya was a foreign concept to the ...

Unilever UK is pouring £12m into the marketing bucket to back the arrival of its first new standalone brand for 12 years. A three-strong Adez range of fruit juice drinks blended with soya and ...

Focus on food: HUL managing director Nitin Paranjpe had said the firm's food portfolio would be designed to suit the local palate. Ashesh Shah / Mint New Delhi: India’s largest consumer goods company ...

Intel® Corporation and the Abu Dhabi Education Zone (ADEZ) have signed a Memorandum of Understanding to collaborate on implementing 'Intel® Teach To The Future' across all Abu Dhabi schools. This ...

Abu Dhabi Educational Zone (ADEZ) has implemented a multimedia system in its 22 government schools. The SmartClass Multimedia System from Edutech will help both pupils and teachers in the emirate to ...

Being held under the patronage of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, who is also the Chairman of the Board of Bin ...