Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

Two-time NFL MVP Patrick Mahomes recently announced a partnership with iconic sports brand, Adidas. Earlier this summer, Mahomes and Adidas announced a 10-year collaboration with Mahomes' alma mater, ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

Adidas has found a new way to bring data in the shoe design equation, unveiling the Strung textile technology as part of its efforts to build out a new sneaker concept, the Futurecraft.Strung. The ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. Yahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and ...

In a special event adidas transformed the Museum of Art Pudong into the “CLIMACOOL FUTURE MUSEUM”, unveiling the future vision of CLIMACOOL - the innovative breathability technology platform ...

Add Yahoo as a preferred source to see more of our stories on Google. Part of the spring 2025 collection, the Adidas Optime series merges ideal elements for gym attire and day wear. Among the ...