Prefer Newsweek on Google to see more of our trusted coverage when you search. Bill Backer, the real-life adman responsible for "I'd Like to Buy the World a Coke"—and (spoiler alert) the last moments ...

Adie Marks, an adman who with his staff coined such catchwords as "Astrodomain" and the "Eighth Wonder of the World" for the Astrodome, has died. He was 91. Among other slogans turned out by Marks' ...

The fastest-growing ad agency on Madison Avenue is a quiet, unspectacular shop where research-one of advertising’s most sacred cows-has been put out to pasture and ignored. From billings of $2,000,000 ...

For four decades, Ellis Verdi, Founder and President of DeVito/Verdi, has helped shape some of the most talked-about — and often controversial — campaigns in retail advertising. From launching Daffy’s ...