Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Modern MarTech stacks are evolving into integrated systems combining data, identity, AI decisioning, and orchestration. Success now depends on architecture, not just tools, as enterprises move toward ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

Brands are investing in marketing technology. But only19% have a strategy for getting the most out of their martech stack, according to Martech Stack Optimization, a study by Ascend2. Another 58% are ...

Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do? Marketers still don’t use the full breadth of capabilities in ...

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.