When I present my research on ad fraud at conferences (and on webcasts during quarantine), most marketers shake their heads in disbelief. It’s hard to believe there’s all this fraud going on when ad ...

A new study, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” compared video ads served by ad platform Videology with bot-blocking tech from White Ops with video ads served without the tech and ...

Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to pre-screening for bots twice, Purch now detects bots, malware and ...

Further, most of today’s ad blockers also block tracking and analytics tags. Data from RescueMetrics reveals that a quarter of the analytics data is not being recorded because the analytics tags were ...

Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested ...

The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the ...

When you hear about bots in the news, it’s usually something bad. Bots, bits of software designed to perform routine tasks for their human creators, are often associated with scam calls, fake social ...

Fraudulent web traffic is an increasingly common headache for digital marketers who work with advertising networks to deliver online ads. A predominant source of fraudulent web traffic is software ...

Yet another large-scale ad bot network had been revealed, this time with the potential to bilk publishers and advertisers of up to half a million dollars per day, according to The Wall Street Journal, ...

When Aleksandr Zhukov went on trial last year, he stood accused of defrauding US companies, including The New York Times and pet care brand Purina, out of millions of dollars. According to the court, ...

Digital security firm Are You a Human has found bots for sale in traffic previously verified as actual website visitors. The sophisticated bots trigger mouse movement, a common signal the “viewer” is ...

We've been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is ...