Partisan and ideological divides in the U.S. and elsewhere seem to deepen on a daily basis. What can be done about it? It turns out, a beer ad may actually have an answer. This suggestion isn’t as ...

We're approaching the Christmas season which means only one thing – Christmas adverts! From supermarkets to toy stores to television, there have already been some great adverts this year – but which ...

Spending on digital advertising reached an all-time high in the first half of 2017, according to a recent report by sponsored by the Interactive Advertising Bureau and prepared by PwC. Spending ...

“Digital ad spending reached $209 billion worldwide in 2017, while TV brought in $178 billion, according to Magna, the research arm of media buying firm IPG Mediabrands. Bear in mind that this isn’t ...

Pharmaceutical companies spent $6.1 billion on direct-to-consumer ads last year, a 4.6% dip from 2016, according to data from Kantar Media. The figure includes television, magazine, digital, newspaper ...

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion ...