Less than two years ago, Sam Altman described advertising as a “last resort” for OpenAI’s ChatGPT, during a Harvard Business School interview. He said he would pursue it if it were the only way to ...

Advertising shapes consumer opinion and builds brand awareness. It can also help brands tap into consumer emotion, arguably the biggest driver of brand selection. One of the most iconic commercials ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketing team I’ve worked with has had some version of the same conversation. Someone proposes an ad test.

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...