A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what ...

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those ...

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...

Marketing solutions provider Stirista today announced that it raised $13 million, which it plans to put toward “relevant” acquisitions and the expansion of its leadership team. It comes as the company ...

Looking after the database often gets shoved under the rug in the sales and marketing process. Whether a company is using an automated marketing platform and CRM system, or has customer, tradeshow and ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

Research carried out by Wegener DMís Business Data Solutions division has found some major failings in B2B marketing databases across a wide spectrum of industry. Research carried out by Wegener DMís ...

Your customers are the lifeblood of your business but just how well do you know them? If you know only their email addresses, it’s safe to say you could know them better. Admittedly you can contact ...