Imagine using a textbook free all semester—and then ponying up what, if anything, you thought it was worth. Noel Capon, a professor of marketing at Columbia Business School, has decided to try out ...

Overview:Strong advertising blends creativity with psychology, storytelling, and audience understanding.Timeless books plus ...

When the CEO wears many hats, is the CMO, CFO and the mail clerk as is the case with many startups, understanding the basic principles of marketing early on can help position a new business on the ...

Dr. Kenneth Clow—Biedenharn Endowed Chair in Business at the University of Louisiana at Monroe—and Dana-Nicoleta Lascu of the University of Richmond recently collaborated on a 15-chapter textbook ...

Don’t be surprised if major publishers show up on campus this fall. In an effort to increase awareness -- and sales -- of digital course materials, publishers are pitching and selling their products ...

A long time ago, in a world defined by imposed distance from loved ones, a friend of mine decided to cure his boredom by logging onto Mumsnet. He would proceed to write something mundane about raising ...

Self-publishing works best when authors think like entrepreneurs. Here’s how marketing, AI, and reader relationships drive long-term success.

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Mujo’s FDOE-approved marketing textbook is now eligible for immediate adoption across all 67 Florida school districts. MIAMI, FL, UNITED STATES, February 25, 2026 ...

Mujo Learning Systems announced today that its Foundations of Marketing textbook has been added to Florida’s official 2025–2026 CTE adoption list, making it eligible for immediate purchase by all 67 ...