When it comes to video advertising, small businesses have to navigate and adapt to a sea of changes -- most recently Facebook’s algorithm news. Having delved into what the changes mean for my company, ...

Read more from Paul M. Stubenbordt. Penguin, Panda and Hummingbird, oh my! Just when you thought you were getting the hang of how Google’s search algorithms of Panda and Penguin worked, Google turned ...

Our columnist dissects what changes to Instagram’s algorithm mean for artists and art businesses reliant on the platform’s marketing muscle. Instagram, which is owned by Meta, recently made major ...

Facebook has allowed page owners to buy ads since 2009, and announced changes to its algorithm that resulted in decreased visibility in 2012. Until recently, however, Facebook was seen as an ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Posts recommended by algorithms have defined social media feeds for the last few years, bringing both ...