Scottie Scheffler’s switch from a blade to a mallet earlier this season at the Arnold Palmer Invitational coincided with an intriguing change to the way he lines up the ball. The two-time major winner ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is possibly the simplest way of holding more putts ...

Titleist has expanded its Alignment Integrated Marking (AIM) designs to its AVX, Tour Soft, Velocity, and TruFeel golf balls. Company testing found that golfers using AIM designs were up to 35 percent ...

Aim and alignment are two of the most important fundamentals in golf. Here are five things to remember to improve them. The post 5 things to remember to improve your aim and alignment appeared first ...

In this detailed golf lesson, watch as a golf coach demonstrates how to use an alignment stick to improve your golf swing ...

Odyssey has always been a leader in alignment technology, going back more than 20 years with their first 2-ball putter. Now the company is adding another option to their lineup with the new 1/2 Ball ...

Titleist Eliminates Need for This Commonly Used Gadget with New Golf Ball Release originally appeared on Athlon Sports. There are two schools of thought when it comes to using an alignment aid on the ...

Thorbjornsen is a rising star within the professional scene and, below, check out the full TaylorMade set-up of one of the longest hitters in golf ...

CHASKA, MINN. — Go ahead, name the fundamentals of a good golf swing. How long did it take until you said alignment? Along with grip and posture, instructors and professionals have long preached ...