Alpro has partnered with former England footballer Peter Crouch to promote its newly extended protein range. The new campaign, ‘Alpro Plant Protein Morning Trials’, will shed a light on morning ...

Unable to bring itself to utter the four-letter word in question, ‘This Is Not M*lk’ sees the brand reach out to 15m UK households that have not embraced plant-based drinks via TV sponsorship, ...

Plant-based milk brand Alpro has unveilied a global brand identity and packaging refresh, including for several Asia-Pacific markets across New Zealand, Thailand, Japan, Singapore, Taiwan, and others.

Danone's blockbuster move for US-based WhiteWave Foods has been one of the most significant food-industry acquisitions of the last 18 months. Struck in July 2016, the US$12.5bn deal was sealed this ...

This first ruling of its kind since the rules came into play regards a poster that ran on the side of a bus from October 18 2020. The claims read, ‘Next stop, your recipe to a healthier planet!’ and ...

Dairy alternative brand Alpro is continuing to focus on product over “edgy or hipster” advertising as it looks to retain its position as market leader in the category. Alpro was first established in ...

An advert for an almond beverage has been banned because it makes a “misleading” claim that it is “good for the planet”. The ban on the poster, which promotes Alpro almond, oat and plain products, ...

Alpro has followed its recent brand revamp with an expansion of its yoghurt alternative range and a new lineup of drinks, specifically formulated for use in tea and coffee. Available in a single 140g ...

Plant-based drinks company Alpro are launching a new range of drinks perfect for vegan coffee lovers. The new Alpro Caffe range features dairy free coffee based drinks in plain, Soya Caramel and ...

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 22 December 2025 - Although wellness conversations are rising, many Malaysians still struggle with consistent daily self-care. According to the ...