Analytics are increasingly driving business decisions—and in the wake of the pandemic, companies that embed data-driven digital transformation into their organizational cultures will be leaders, ...

Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building blocks required for advanced visitor segmentation above and beyond what ...

Rohit Amarnath is CTO of Vertica, the Unified Analytics Platform, enabling predictive business insights based on a scalable architecture. So, what’s fueling all this growth? Based on my industry ...