Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant's recently released cloud analytics platform, to mobile devices. The upcoming Wave release, set to go live ...

Despite the recent flurry of mobile acquisitions, marketers are still somewhat in the dark when it comes to defining objectives for their mobile campaigns and deploying analytics tools to help them ...

Real-time analytics were an early favorite to win “it” thing of 2014, and now -- exactly halfway through the year -- mobile advertisers are the ones that appear most eager to make use of faster ...

Construction projects have no shortage of data. From jobsite data collected in the field by wearables, mobile applications and sensors on equipment, to project management, accounting, job progress and ...

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Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. The amount of information transmitted and collected today is ...

Always on, up close and extremely personal—the very nature of the mobile device makes it a potent marketing tool for engaging and retaining customers. That must be why 54 per cent of Chinese consumers ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

Whether or not you’re aware of it, from the moment a customer lands on your mobile website, they are judging your brand. And it is about more than what your mobile website looks like – today, it is ...