That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

Contrary to expectations, direct mail is thriving and will probably do well for another 10 years or more, according to a survey released at a fund-raising conference presented by the Greater New York ...

During a recent webinar hosted by Brad Kugler, CEO of DirectMail2.0 and Who's Mailing What!, a group of seasoned direct mail veterans got together to discuss the trends impacting the space right now — ...

Taradel reports direct mail is picking up for small businesses as digital costs soar, offering better ROI amidst digital ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, a fast-growing direct mail automation start-up, has announced a significant milestone of $100 million in revenue, with 40% year-over-year revenue growth and a ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...

Anyone here miss the smell of a New York slice from Sbarro Pizza? Or maybe Cinnabon? That association was with me the other day as I took a shortcut through a local mall that’s now pretty much a ghost ...

In today's rapidly evolving marketing landscape, businesses are constantly seeking innovative strategies to enhance their outreach and connection with customers. Among the myriad of solutions, direct ...