Research participants must identify which data sets constitute personal data to ensure compliance with the GDPR. The UK Medical Research Council (MRC) has published a useful guidance note on the ...

To protect privacy, data collected about us is sometimes anonymised before being used, such as for scientific research or by advertising companies wanting to hone their algorithms. The process ...

Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and ...

We are living in a data-driven world. Data-driven research, experimentation and innovation rests on the importance of highly accurate behavioral and socio-demographic data. But there are more ...

Modern cars can collect and share private driver data through connected services, but it’s ...

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index ...

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, has partnered with Index Exchange, a supply-side platform (SSP) provider, ...

Hardly a day has gone by without coverage in the media of privacy injunctions. It is a subject that has excited the media, from The Star to The Times. But what is the difference between 'super', ...

In Common Services Agency v Scottish Information Commissioner, the House of Lords has ruled on the extent to which anonymised information about individuals constitutes "personal data" for the purposes ...

Anonymised, providers of an artificial intelligence data platform for marketers, today launched Audience Lift to transform first-party data into intelligent, high-performance audiences across social ...