App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

For ordinary users, if a certain app is installed, the app will not be seen on the recommendation page. For developers, this can increase the exposure of the app, thereby bringing in more users. This ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Apple has bowed to the inevitable and said it “expects to make” App Store policy changes to comply with EU’s Digital Markets Act (DMA). The pan-EU DMA came into application across the bloc back in May ...