While the MacBook Neo campaign has been getting most of the attention, a fun new spring campaign in Japan has been promoting ...

But Apple has a special easter egg built into the event logo this year too, as spotted by Aaron Perris. If you visit Apple.com, you’ll see the event art featured prominently at the top. And for the ...

Next week is going to be a big one for Apple. Along with a new iPhone and iPads, Apple is rumored to launch its most anticipated Mac release since Apple silicon’s debut. According to reports, Apple is ...

I have been writing about Apple for more than 20 years and, at the risk of sounding like an old man yelling at a cloud, I am here to tell you that it ain’t what it used to be. It used to be more fun.

Apple on Monday announced a "Special Experience" event for March 4, likely dedicated to various new products the company may unveil via press releases. Apple won't hold a livestreamed event, like the ...

The iPhone 17 Pro series brought a noticeable design shift, and it looks like Apple isn’t done with that direction just yet. The same design language is expected to carry over to the iPhone 18 Pro ...