Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio ...

Hear that? It’s the sound of Google quietly mentioning that it plans to report on audibility for video ads at some point later this year. The audibility reference was buried as a footnote toward the ...

The idea of audibility should intrigue advertisers and advertising platforms alike. There has long been a debate over whether videos on social media work best with or without sound, and an audibility ...

BBC Vision today announces the results of its groundbreaking television audibility research project, which will form part of a new best practice guide for programme makers. The project is the first of ...

In her letter (29 April), Mary McKeown refers to “hearing” and “audibility”. Certainly, audibility is an essential precursor to comprehension but, on radio and television, a simple remedy is to turn ...

Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

It was in the 2007 edition of NFPA 72 that voice intelligibility began to take a more prominent position. The definition did not change, but the requirements did undergo a slight modification: 7.4.1.6 ...

How many times are you at a venue and cannot understand the message that is being delivered over the public address system? On the other hand, you will be able to understand the spoken word at a ...

Recently I was asked a question about voice intelligibility relating to an emergency communications system that was being installed within a casino. The general concern was regarding the volume of the ...