If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

Avrin is Vice President-Corporate & Business Development at Cytec Industries, Inc. Mr. Avrin was previously employed as Vice President & GM-Polymer Additives Business by American Cyanamid Co., ...

BOCA RATON, Fla. — The Mechanical Services Contractors of America (MSCA) pushed its members to “go beyond their limits” at its 2013 conference, which turned out to be the most well-attended event in ...

David Avrin said that mapping the journey of the consumers across the business, would enable a greater understanding and predictability of their behaviour. In this world of a rapidly evolving business ...

DALLAS — Salespeople from around the country traveled to Dallas for the Unified Group’s Advanced Sales Forum. The attendees listened to informative presentations as well as participated in group ...