Markus Kamieth, CEO of BASF, discusses the firm's full-year earnings, the German election and the chemical industry. Got a confidential news tip? We want to hear from you. Sign up for free newsletters ...
BERLIN, April 19 (Reuters) - The chief executive of German chemicals group BASF (BASFn.DE), opens new tab sees a slump in demand bottoming out but said it is too soon to speak of a turnaround, in an ...
Corporate success is closely linked to the prestige and value of a company’s trademarks. Value-based brand management plays an increasingly significant role in strategic decision-making processes.