Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality and ...

Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping ...

The iPhone user base is huge, but Apple's commitment to privacy and the difficulty in managing beacons conspire against success Then there’s the iBeacons protocol that lets a smartphone app get local ...

Global travel search company Skyscanner is hoping to acquire new users through the use of beacon technology in a partnership with Proxama. It’s launched a multi-channel Nearby and Physical Web ...