In the 1950s, moviegoers were unknowingly subjected to a new advertising technique -- subliminal advertising. A psychologist named James Vicary wanted to see if he could change behavior by slipping ...

The Federal Trade Commission (FTC) recently published a somewhat tweaked set of self-regulation guidelines for companies collecting information on the actions of Internet users for the purpose of ...

this is text 3 The targeting of Internet advertising based on an individual’s browsing behavior has come under increasing attack by privacy advocates who argue practices such as behavioral tracking ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...