Vado has developed a nuanced view that campaign performance reflects an interplay of data quality, human strategy, and ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There’s no doubt that cookie pools are shrinking, driven (per Doherty) by the ...

Consumers don't accurately distinguish between behaviorally targeted ads and other types of online ads, according to the Direct Marketing Association's annual ethics compliance report. Between ...