Ahead of Watches and Wonders, we speak with Piaget’s CEO, Benjamin Comar, about what makes the brand relevant in today’s market. Few maisons move as fluidly between watchmaking and jewellery as Piaget ...

Ask Piaget chief executive officer Benjamin Comar how he’d define the brand and he’s got one word for it: “extraleganza.” If that’s not yet in the general vocabulary, what it means is that the Swiss ...

Benjamin Comar says Piaget is trying to recapture the allure it had during the 1970s. By Robin Swithinbank When Johann Rupert, chairman of the Richemont group of luxury brands, told investors in late ...

It has been about five years since Piaget had a store on Rodeo Drive. But the luxury watch and jewelry brand based in Geneva is back on the high-end Beverly Hills shopping street with a recently ...

Throughout the pandemic Piaget was largely quiet as the company was in a transitional phase. Chabi Nouri, the first woman to lead a Richemont-owned watch brand, was replaced in 2021 by Benjamin Comar, ...

The 1970s were a time of great artistic and technical achievement for Piaget. The maison’s new CEO, Benjamin Comar, describes it as the time when the name Piaget became synonymous with the jet-set ...

To receive the Vogue Business newsletter, sign up here. Piaget, the Richemont owned jewellery and watch brand, has no new line this year. Instead, at the prestigious Watches & Wonder fair, which opens ...