In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its ...

Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next event in Redmond, Wash ...

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets. Now, in the Opportunity page, Bing is adding conversion estimates along with ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...

Bing Ads announced they now support call conversions through the offline conversion import method. Bing noted they have an API for offline conversions and now some call tracking solutions are using it ...

Let’s say you’ve just wrapped up a marketing campaign that didn’t produce the results you wanted. In response, you take a different approach, but that, too, flounders. Instead of randomly trying ...

Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...