Beyond just crypto, our focus with this newsletter is to provide information on all facets of the blockchain and crypto space. Today, Sam Ewen, Head of CoinDesk Studios & Web3, takes us through the ...

Last week, Starbucks announced Starbucks Odyssey, a new blockchain loyalty program that builds off the company’s current rewards program. It will allow customers to earn and purchase NFTs (what ...

For decades, popular brands have relied on traditional loyalty programs, offering points, discounts, and exclusive access to extras in their efforts to keep you coming back. But these kinds of legacy ...

For all the chatter about blockchain in retail, how is the distributed ledger technology best known for powering cryptocurrencies like Bitcoin really going to change the industry? What’s more, ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

Before long, blockchain and cryptocurrency could revolutionize retail loyalty and rewards programs. Rakuten, the Japanese company best known for its e-commerce marketplace, announced at Mobile World ...

Blackbird, the restaurant loyalty platform founded by Resy and Eater co-founder Ben Leventhal, shared Thursday that its Flynet mainnet is live, bringing restaurant payments on-chain. Flynet is a layer ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Starbucks’ NFT rewards loyalty program now has a name: Starbucks Odyssey. The company’s web3 platform opened its waitlist on Monday, but says it will not launch until later this year. Building off the ...

THG launches BrandBoost, a Hedera-based SaaS platform using gamification and UWB tech to drive real-time enterprise consumer ...