A couple of months back we were telling you about a smart concept created by British street brand Boxfresh in collaboration with Brabus, which at that time was likely to stay a one-off vehicle. We ...

Bring together a smart, Brabus and some cool designer ideas and the sky is the limit. This is pretty much what happened recently, when British street brand Boxfresh left their mark on a new smart ...

There's no denying that Boxfresh has had a huge impact in its thirty plus years. The brand that popularized its ultra-thin cupsoles, ran ground-breaking street-cast campaigns, and outfitted the ...

Boxfresh is to sponsor MTV fashion show Stylissimo from October 21, in the first deal since the creation of the cable channel's in-house sales house, Viacom Brand Solutions. The deal, which is the ...

For Boxfresh, the iconic British streetwear brand, the answer is: you party. This is a massive year for the label, which was born in the rave culture of the late Eighties and began life on humble ...

Boxfresh has become a familiar clothing brand lately and its popularity is reflected in turnover at its wholesale business rising from £2.5 million to more than £10 million in the past five years, ...

Before streetwear became the penultimate trend of the 21st century, Boxfresh has been elevating British street style since 1989. Originating from humble market stall beginnings, Boxfresh evolved to ...

Clothing label Boxfresh has handed its integrated events and retail activation account to Bray Leino following a four-way-pitch. The appointment will see Bray Leino, owned by the Mission Marketing ...

Marco Ellerker, managing director of Boxfresh owner Pentland Brands’ lifestyle division, told Drapers focusing on footwear would deliver “long-term sustainable growth” for the label. Clothing, ...

Boxfresh, the urban clothing brand, is launching a range of body products in Boots stores this month. It will include body wash and body spray.

McCombe will be responsible for raising awareness of the brand as it celebrates its 25 th anniversary this year, according to reports. During the year, Boxfresh is expected to celebrate its ...