Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...