Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, earn enough, redeem for a discount. It's a logical framework, but ...