The Drum

Part 1: Butlins' head of communications and The Drum Marketing Awards 2013 chairman Jae Hopkins talks strategy, social media and compers

You've had a change in marketing strategy recently - why was that? The big thing is that we’ve always been proud of our heritage but a little bit nervous about talking about it because we wanted to ...
Inside The Games

Archery GB teams up with Butlins to encourage youth participation as part of 2012 legacy

February 21 - Archery GB have formed a partnership with family holiday camp chain Butlins to introduce young people to archery with the introduction of the "Shooting for Gold Award" programme as part ...
Marketing Week

A break from the past

It’s as British as fish and chips, knotted hankies and striped deckchairs, but after opening a modern hotel in Bognor Regis, Butlins is hoping to shed its Hi-De-Hi image and reinvent itself for the ...
Campaign

Butlins launches new website as part of £5m ad push

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
The Drum

Part 2: Butlins' head of communications and The Drum Marketing Awards 2013 chairman Jae Hopkins talks strategy, social media and compers

The first part of The Drum's interview with Jae Hopkins, head of communications for Butlins heard her discuss the brand's new marketing strategy, it's use of social media within its marketing ...