Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the only currency that matters in digital marketing. But that’s not how it’s ...

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. Epsilon noticed more of its ...

The events of 2020 challenged marketers to adapt to near-constant change. Years of digital transformation were compressed into a few months as the pandemic forced a rapid shift to digital channels.

Adobe on Wednesday announced the general availability of data governance tools in its Customer Data Platform (CDP). The platform is designed to help marketers combine known customer data with ...

The most pressing challenge faced by the top brass in organizations is to handle and manage customer and master data complexities. Data is the kernel of any business in today’s evolving digital ...

As Adobe Real-time CDP allows brands to build a prospect’s profile based on brand interactions, Adobe Target ingests available data and orchestrates in real-time the next best content, offer or ...

A CDP unlocks true customer insight by unifying real-time, cross-channel data in ways an EDW can’t, enabling personalization, compliance and scalable growth. Today, businesses are drowning in data but ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...