At the center of every CMO challenge is an effort to try and figure out how to generate growth. Driving growth requires understanding the consumer and what impacts their behavior. Whether it is ...

How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize ...

I have always advocated for the inclusion of CMOs on company boards, on the grounds that CMOs bring a nuanced understanding of customer behavior and cultural context. In the past, I’ve seen that the ...

The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure ...

Marketing was the latest leader to cement its role in the C-suite. Now, customer success (CS) leaders are on a similar journey to secure a seat at the table. As the CS function expands and integrates ...

Resolution Digital’s Managing Director, Matthew Keegan, on the biggest MarTech priorities for CMOs during economic headwinds. As budgets tighten amid rising inflation and talks of a recession, CMO’s ...

It may have taken a world health crisis, but CMOs are finally getting the recognition they have long desired from their CEOs, according to the third edition of Boathouse’s survey of CEOs on marketing ...

Chief marketing officers in the U.S. report facing several challenges over the next six to 12 months, including determining what consumer behavior is temporary versus permanent (43%), declining ...

Marketers could learn a thing or two from Swifties’ understanding of the machinations of the internet and willingness to learn more for the sake of their idol. Taylor Swift fans gather outside a ...

Fresh from helping to launch The Drum’s Great Marketing Makeover, Nick Primola from the Association of National Advertisers shares how CMOs can strengthen their position at the decision-making table.