Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup. The Men's Cricket World Cup 2023 is estimated to have brought in over Rs 3,000 crore in advertising revenue. As the ...

Even as the entire nation is gearing up for the much anticipated WC Semi-Final showdown between India and Pakistan, India’s advertising fraternity, too, is not immune to all the excitement and has ...

Amid all the euphoria post the World Cup win, the advertisers, too, have emerged winners and brands that had put faith into the tournament have been able to justify their big marketing spends.