AdExchanger

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Is LiveRamp (RAMP) Quietly Redefining TV Data Connectivity With DIRECTV’s Expanded CAPI Integration?

In April 2026, DIRECTV Advertising announced it had expanded its relationship with LiveRamp by integrating LiveRamp’s Conversions API Hub into DIRECTV’s advertising platform, enhancing closed-loop ...

DIRECTV Empowers Advertisers to Connect Real-Time Outcomes to Ad Spend Through LiveRamp's Conversions API (CAPI) Hub

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...
adexchanger

CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...