People who have lived through floods, heat waves, or other climate-related disasters are significantly more likely to view climate change as a very serious threat, according to new research from the ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

A University of Florida study categorized human actions into alligator risk levels, from no risk to high risk. High-risk behaviors include intentionally interacting with alligators or swimming in ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Airports are increasingly exposed to the effects of climate change, which pose significant risks to their operations, safety, economic sustainability and long-term resilience. Yet, within these ...