EDO, the TV outcomes company, today announced that it will provide advertising and media agencies with complimentary access ...

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...