The new beverages will be available in four flavors: watermelon kiwi, sunset citrus, pineapple passion and colada Sean "Diddy" Combs is celebrating the spring season by launching his first ...

Sean “Diddy” Combs’ history with Diageo could be a sign that even at the top of the mountain, there remains barriers to overcome as a Black entrepreneur. In 2007, Diddy and Diageo formed a partnership ...

NEW YORK, Feb. 5, 2026 /PRNewswire/ -- CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club ...

CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration ...

50 Cent has seemed to have cleared up rumors about being asked to be the new Ciroc brand ambassador. In a clip posted to Instagram this week, 50 Cent admitted that he wouldn’t be moving in as Diddy’s ...

Forbes contributors publish independent expert analyses and insights. I write about food, drink, travel and lifestyle brands. Aug 28, 2020, 12:06pm EDT Aug 28, 2020, 12:06pm EDT This article is more ...

WHY WE CARE: It may be the ultimate hustle for Combs to use his lifetime of hustling–from running four paper routes to becoming a music mogul–as the hero story in an ad for a brand in which he is a ...

Ciroc is known to quench our thirst year round, but this summer, they’re bringing the heat with the brand’s Summer Citrus vodka. Who better to promote the latest flavor than singer and songwriter ...

“We’re coming into the RTD space with a luxury offering,” says the mogul via phone. “We’re bringing some energy to space.” While seemingly every celebrity under the sun has a spirits brand attached to ...

Mogul Sean Diddy Combs, also known as Puff Daddy and P. Diddy, stopped by Late Night With Seth Meyers yesterday for the “world premiere” the newest flavor of his vodka brand, Ciroc. Combs makes a ...