NEW YORK—IAB Tech Lab has announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

Data clean rooms dominated many conversations around privacy in the digital ad industry throughout 2022. But the absence of standardization meant there was also a lot of ambiguity around clean rooms ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Originally published on March 1, 2019, this article has been ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported tier last week. One interesting tidbit dropped by Chief ...