In a not so surprising finding, SAY Media this morning released results of research conducted with the IPG Media Lab indicating that “clean Web pages” have a more positive impact on advertiser and ...

“Clutter is killing digital media,” said Troy Young, president, SAY Media. “Publishers keep adding more and more ads, because yield is becoming so low, and ads aren’t in view long enough to really ...

As Web sites have gotten more and more complex, many Web pages have become more and more difficult to read. Type is smaller, page layouts are getting more cluttered, and ads and other objects are ...