Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

The 2026 Shade of the Year is Cloud Dancer, which is meant to symbolize "a calming influence in a society" Courtesy of Pantone On Dec. 4, Pantone announced its 2026 Color of the Year: Cloud Dancer ...

Designers give their Pantone 2025 Color of the Year predictions. Clues from the fashion, interior design and tech worlds inform their choices. Color consultant Laury Rosenthal displays paint samples ...

For just the second time ever, the Pantone Color Institute has named not one but two colors of the year: PANTONE® 17-5104 Ultimate Gray, a calming shade that brings to mind stable concrete foundations ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

Pantone’s professional color-matching kits can cost anywhere from several hundred dollars to upwards of several thousand dollars for pros who work in industries like fashion and interiors. Its newest, ...